You do not require to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. Examples of recent studies reveal online traffic which comes from mobile platform accounts for over 15% of the total visitors and it is booming. So, what does this mean for you? Well, it is wake-up call if you have not done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website rrn your target audience to bear them connected, on the idea!
What Should You You should?
For hooking in your internet audience at large, you could get a different website for mobiles as well relating to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is a superb ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design can be a fad but a trend that existed for quite some time now. To put it simply, responsive design comes from a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust with the specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is while the Adaptive designing steps through.
What is Adaptive Custom website?
Adaptive design is a lot newer concept in this is a. Essentially, this technique adapts to what displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in design and style elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the online is yet to gain popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most important. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up the full feel of the website if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience when they see different interfaces on varying pieces of equipment.
So what’s The Bottomline?
While Responsive design can be a superb solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is a lot more user-focused. In years to come, much more 50% of the web users will use their mobile devices to surf world-wide-web and hence it is preferable to blend adaptive web lay-out techniques with responsive elements to leverage useless visibility, engage the objective visitors and leverage the conversion coefficient.
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